They said we couldn’t.

We said hold our Mustard Beer.

The only way to top Mustard Ice Cream is with mustard on tap. We made a splash during National Mustard Day by helping French’s release their first ever Mustard Beer, enticing people to make a toast to good taste.

AD: Erick Holmquist

ECD: Ryan Boblett

13.2 MILLION SOCIAL IMPRESSIONS

2021 Atlanta ADDYs - 2 Judges Choice, 2 Gold, 7 Silver, 1 Bronze: Guerrilla Marketing | Judges Choice, Guerrilla Marketing | Gold,

Integrated Advertising Campaign - Regional / National | Silver, Art Direction Campaign | Silver

ASipAway.jpg
MustardDay2v2.jpg
NationalMustardDayStory_IGS.gif
ItsMustardOClockSomewhereSnapchat.gif
FromTheBBQToTheBar_Snapchat.gif
SpinPatternHero_TW.gif
FacebookCoverPhoto.jpg
FromthPicnictothePintTwitter.jpg
 
FromSwirlsToSwigs-(GIF).gif
MustardBeerLogo.gif
BYOMHero_TW-(GIF).gif
Previous

IHG Guest How You Guest
Next

Cholula: Mother of Sauce